Google Ads changes your team signs off on first.
Midas looks through every client account your agency manages, drafts the changes worth testing, and shows you the numbers behind each one. You decide what goes live. Midas measures what happens next.
The demo is the review step from the product, running on example campaigns. Approve a proposal to see the test and its result.
AI Campaign Optimization
Keywords · Headlines · Budget
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Kitchen Remodel / Search
What’s happening
This campaign is spending nearly half its budget on people who are just browsing, not ready to buy. The cost per lead is 28% higher than your target.
AI recommendation
Stop showing ads for vague searches and focus on people actively asking for quotes nearby.
Pause
Add
See the thinking behind every recommendation.
Midas turns account noise into a reviewable proposal, an informed conversation, and a result your team can stand behind.
Review queue
7 proposals across 4 clients
Ready for review
CPA is 28% above target. The account stays unchanged until your team decides.
What happens to a campaign in Midas
- 01
Checks the account
A statistical gate looks at each campaign’s recent numbers and only flags the ones with a real problem worth testing.
- 02
Writes a proposal
For a flagged campaign, Midas drafts one specific change, such as keywords, headlines, or budget, with the numbers that led to it.
- 03
Waits for you
Someone on your team approves, edits, or dismisses it. Nothing is sent to Google Ads before that.
- 04
Tests and reports
The approved change runs alongside the original. When the test ends, Welch’s t-test decides whether it helped.
What it replaces
- Opening every client account to look for something to fix.
- Proposals from all of your clients land in one review list, already sorted.
- Approving a change because the reasoning sounded right.
- Each proposal shows the metrics behind it, and you can ask questions about it before deciding.
- Telling a client a change worked without a comparison.
- Every approved change is measured against the original, with a clear positive, negative, or inconclusive verdict.
Ground rules
- Nothing goes live in Google Ads without a person approving it.
- One change per proposal, so you always know what caused a result.
- A test that doesn’t reach significance is reported as inconclusive, not as a win.
Start with one client.
Connect your Google Ads manager account, pick a client, and the first proposals show up in your review list.